I guess it's just that I've always been fascinated by the electronic stuff they do. I've got the "Minimum-Maximum" DVD which is one of their concerts, and it's really just 4 guys standing there with computers while a bunch of pictures and colors and things appear on the wall behind them. But I still like it.
But I'm a huge fan of the whole Bowie-Eno-Numan niches too, so I'm not mainstream enough for most people....