http://www.jamestownsun.com/opinion/editorials/3781729-lack-humor-tsa/
A lack of humor at TSA
By The Forum of Fargo-Moorhead Today at 6:58 a.m.
Complaints about the behavior of Transportation Security Administration airport personnel are routine across the nation. No one likes being in a situation, however necessary, where uniformed officers probe your person, your belongings and your identity. It can be humiliating. It need not be.
That's the problem with the TSA at airport security gates. Most Americans understand and accept the need for ramped up air travel security post 9/11. But as The Forum's Monday investigative report by Archie Ingersoll suggests, the complaints and irritations are not about security but rather about the manner in which TSA officers treat airline passengers. The substance of and need for TSA's work are not in question. The attitude of some officers — certainly not all — is a problem that demands attention.
One wag suggested TSA people need personality transplants. Another pundit suggested they be screened for personality traits (in much the same way the TSA screens luggage) that guarantee offensive behavior on the job.
Maybe that's done already as part of TSA training. If so, it's failing. Travelers' complaints about TSA attitudes range from surly to rude, from disdainful to officious, from insulting to mean. In some instances, it might be necessary for an officer to be firm and direct. Air travelers, after all, can be angry, impatient and abusive. But passengers are customers who pay a lot for airline tickets. They deserve consideration. TSA personnel are public servants. They should understand they are interacting with airline customers who are trapped in a restrictive and often uncomfortable security system.
Of the tens of thousands of air travelers who go through Fargo's Hector International Airport every year, complaints about the TSA are very few. But, for every formal complaint filed with the agency, there are many, many more that are not filed. Know anyone who hasn't got a TSA story to tell?
A suggestion: TSA might want to get more serious about customer service training. The best retail businesses are best at customer service. Take Scheels, for example. The Fargo-based sporting goods retailer has raised customer service to an art form. No one does it better with highly trained and knowledgeable personnel in stores in several states. Or how about the Starbucks model? The baristas are sunny, know their stuff and treat their morning coffee drinkers with exceptional grace and style?
Of course, protecting the air travel system from terrorists is not the same as peddling fishing gear or double lattes. But would it undermine TSA's vital purpose to smile a little? Maybe replace sullen officiousness with a palpable sense of motivated public service? Maybe routine politeness instead of a brusque order? Worth a try.