But from the almost-daily "MutualMatches" I've been getting, a lot of women don't read profiles, either. (Or maybe they're just scammers.)
I'm now on a second page of "matches," and all those blonde 26-year-olds from California are messing up my game of "collecting" all fifty states.

So those of us who want to know if there are shared interests, etc. will continue to read the profiles. I mean, if you don't see a real potential match there, why waste time and electrons contacting someone, or even just blindly clicking the "Match with Him/Her" button?
I guess the people (both genders) who don't read profiles will just continue with their "to whom it may concern" ways. As Bruce Hornsby said, "That's just the way it is." {shrugs}