They look kinda gross....

And it's social media pandering. Any future action they make that is deemed homophobic by the LGBT word police and Doritos can say "Nooo we made ya"ll some rainbow chips"
NFL will probably proclaim a week as LGBT week and play with a rainbow colored ball one day.

Well hell... they look like they would fit right in at one preschool birthday parties.. Ewww yuk
Of course they are jumping on board it is good business practice..
I think I will pass on them they don't look good at all