Hummm well this is from the NFL Rules ~~~~
http://operations.nfl.com/the-rules/2017-nfl-rulebook/
NFL’s 2017 Official Playing Rules.
ARTICLE 8. PERSONAL MESSAGES. Throughout the period on game-day that a player is visible to the stadium and
television audience (including in pregame warm-ups, in the bench area, and during postgame interviews in the locker room or
on the field), players are prohibited from wearing, displaying, or otherwise conveying personal messages either in writing or
illustration, unless such message has been approved in advance by the League office. Items to celebrate anniversaries or
memorable events, or to honor or commemorate individuals, such as helmet decals, and arm bands and jersey patches on
players’ uniforms, are prohibited unless approved in advance by the League office. All such items approved by the League
office, if any, must relate to team or League events or personages. The League will not grant permission for any club or player
to wear, display, or otherwise convey messages, through helmet decals, arm bands, jersey patches, or other items affixed to
game uniforms or equipment, which relate to political activities or causes, other non-football events, causes or campaigns, or
charitable causes or campaigns. Further, any such approved items must be modest in size, tasteful, non-commercial, and noncontroversial;
must not be worn for more than one football season; and if approved for use by a specific team, must not be
worn by players on other teams in the League.
It pretty much states that all Political related messages are prohibited~~~~ Regardless how they choose to display it... So even if there is nothing stating they must stand within their rules for the Anthem there are rules against, making it your time to display your Political Beliefs~~~
But as I said earlier it is the Sponsor's choice to give or not give... And if they are taking a stance due to either criminal activity or be it due to they are disrespecting the Flag within their eyes it is their choice to do so..
it actually says no writings or illustrations or commemorative items...
nothing about kneeling.
"prohibited from wearing, displaying, or otherwise conveying personal messages either in writing or
illustration, unless such message has been approved in advance by the League office."
"The League will not grant permission for any club or player
to wear, display, or otherwise convey messages, through helmet decals, arm bands, jersey patches, or other items affixed to
game uniforms or equipment, which relate to political activities or causes, other non-football events, causes or campaigns, or
charitable causes or campaigns."
Read again personal messages pretty much covers it as well as this part "which relate to political activities or causes, other non-football events, causes or campaigns, or
charitable causes or campaigns"
It is a Political Statement is it not????
no, a personal message is between individuals. like writing 'I love you sandy' on your hand. THe league itself has stated that standing is not mandatory ,,,ie, kneeling is not against the rules.
Tom E. Curran of Comcast Sportsnet New England reported in a story published on 29 August 2016 that teams standing together on the field during the playing of the national anthem was a relatively recent development in NFL history: “NFL spokesman Brian McCarthy confirmed this the practice began in 2009, adding, ‘As you know, the NFL has a long tradition of patriotism. Players are encouraged but not required to stand for the anthem.'”