So Doritos has announced it will be making available rainbow colored Doritos in order to support the LGBT community.

NOT available in stores, you can only get your bag of rainbow Doritos for a minimum $10 charitable donation to the It Gets Better Project which helps out LGBT youth.

These Doritos in all their fabulous colors, will be on display during the Dallas Gay Pride Parade tomorrow, along with a Doritos float.

So here's the question. Do we think Doritos has a sincere desire to help out LGBT youth and to celebrate the gay lifestyle, OR do we think it is a shrewd marketing ploy? Was the LGBT community even a demographic Doritos has been tracking?

Seems that companies sometimes engage in this kind of marketing simply to avoid being targeted as 'homophobic' or somehow anti-gay. Same as when companies make products in pink and say it's the women's version. Golf clubs, softball gear, team jerseys and logo hats, even pink rifles and handguns!

So is this a legit product placement by Doritos, or do they stand accused of 'gaying it up' to make a buck and avoid any anti-gay controversy?

Just what we need...more preservatives and colorings in junk food...what flavor is it gonna be? Bubblegum?

No, not bubble gum. lol The chips will all be in the Cool Ranch flavor, just dyed the rainbow colors for the promotional period.

These will be available for a limited time! Get you collectors edition now!

I'm sure in 100 years, they'll be worth $500 a bag, and likely still edible. lol

nah, probably just following the trend after seeing how profitable a venture it has been for others,,, the LGBT community have a lot of wealth to share and invest and spend,,,

Speaking of gay-ifying foodstuff...wonder what will happen to M&M's characters in future commercials...

Probably a marketing thing

Gaying it up, AND, price gouging the supporters of lgbt community.

That's what? A 1,000% mark-up, from the price of regular Doritos?

I'll throw in on the side of "genuinely wanting to support the GLBT community".
I don't really follow "snack news", but I doubt that Doritos was really under any social pressure to show support for GLBTs (hereafter, "Glibbits"). There wasn't any recent news about some representative of Doritos publicly badmouthing the Glibbit community, was there? So it's probably not just a reaction against that bad publicity.

If they were just after a quick buck, they'd mass-produce the rainbow chips and sell them in open market (though probably without any OBVIOUS brand support of Glibbits - no "GAY PRIDE CHIPS" slapped on the front of the bag, but maybe a small-print message on the back that said "Every purchase of Rainbow Doritos donates $1 to the Gets Better Project." Having them available only by special-order at a higher price means that the customer has to genuinely want them in order to obtain them.

Though I'm absolutely sure that just about every serious corporate entity in the U.S. tracks EVERY POSSIBLE DEMOGRAPHIC they can, I doubt Doritos would spend too much time or effort appealing to the Glibbit community unless they were interested in helping out. To me, Doritos has never, ever been a sexually/genderly/preference-ly-charged product, unlike all those "pink" versions of products, or those intentionally marketed towards one gender or the other. Doritos are snack chips. That's all they've ever been (at least, to me, before this news tidbit came along). It's not going to stop me from buying Doritos (though I hate the Cool Ranch flavor - I'm still going to be buying Nacho Cheese), and I'm not going to bother buying Glibbit-endorsing Doritos, but that's not because of my political/sexual/social preferences. It's 'cause I don't want them.

I'll go with 'marketing'.

As a public corporation they're bound to make the most profit they can - If they don't, they'll get sued by some shareholder or other (some shareholder probably already has, or if not they're buying shares so they can now).

It's not expensive, it builds goodwill, and someone made a few assumptions and calculated the profit would be more than the cost of making the chips and bagging them.

Whether they support the cause or not I believe is basically irrelevant. Someone made a cool ranch calculation and came out with a plus. That it benefits the previously downtrodden is a bonus.

S.

Maybe they could be sold in Colorado at $4.20 per bag.

Of course they are pandering,profitable pandering at that!

its the LGBT community, and they are all over the news as a trend during this time,, so yeah,,, I believe they are making a business decision to go with the trend

They look kinda gross....




And it's social media pandering. Any future action they make that is deemed homophobic by the LGBT word police and Doritos can say "Nooo we made ya"ll some rainbow chips"

NFL will probably proclaim a week as LGBT week and play with a rainbow colored ball one day.

Yes, but what do you think about the Doritos?

there are extremely attractive people in that community, to be honest

but the doritos do look gross,, then again, im not a big fan of doritos in general

Im more a chocolates and baked goods gal, than a salty foods or candy type

oh man look at those green ones

If all or the majority of the proceeds are actually helping the LGBT youth then a little of both. As long as someone is benefitting other then Frit Lay I would buy them even at an inflated cost. I have done the same for breast cancer awareness spent a fortune on a so so lunch that the restaurant was promoting.

Yea like lime green or something.
When I first saw this thread, I thought each individual chip would be multi-colored. Idk wth I was thinking lol